Daily life
Green Snowflake" label
What is the Green Snowflake label?
The Green Snowflake is a label guaranteeing the sustainable commitment of mountain destinations.
This label is developed by the Mountain Riders association to give mountain lovers a clearer picture of which tourist destinations are working towards sustainable development.
Destinations involved in the Flocon Vert approach are assessed on the following criteria:
| 1 - Destination governance & resilience | 2-Economy & Local Life | 3- Social & Cultural Dynamics | 4- Resource management |
|---|---|---|---|
| Strategy | Diversification | Local life | Floors |
| Participation | Monitoring and business strategy | Awareness | Energy |
| Planning and Development | Jobs | Accessible tourism | Biodiversity |
| Sustainable mobility | Local economy | Families | Water |
| Resilience | Responsible purchasing | Cultural offer | Waste |
==>Find out all about Green Snowflake 2022 specifications
Val d'Isère, a mountain destination to receive the "Green Snowflake" label in 2022
A steering committee made up of representatives from the region (Town Hall, Val d'Isère Tourisme, Val d'Isère Téléphérique, Vie Val d'Is, ESF, etc.) has been set up in 2022 to monitor and guide the "Flocon Vert" strategy for the Val d'Isère destination, which is based on three key areas: Soft mobility, Energy & Housing and Sustainable initiatives.
==>Find the Green Snowflake" strategy for the Val d'Isère destination
How to obtain the Green Snowflake :
- A public meeting took place in july 2022 to present the approach to local residents and discuss with them the actions to be included in the Flocon Vert strategy.
- The destination was the subject of a Green Snowflake" AUDIT in October 2022 on the 2017 specifications by an independent auditor to assess the destination's level of commitment.
- After analysis, the labeling committee, made up of ADEME, Atout France, the Fondation pour la Nature et l'Homme, the Université Savoie Mont-Blanc and Mountain Riders, issued the following labels in 2007. November 2022 the Val d'Isère label for a 3-year period.
- A INTERIM AUDIT took place in may 2024 to assess the implementation of the destination's Flocon Vert strategy. The analysis focused on the 2022 specifications, an even more demanding set of standards, commensurate with the challenges of tomorrow.